نشریه هنرهای کاربردی
سال چهارم شماره 1 (بهار و تابستان 1394)

The biggest problem that we can walk in the coastal city of Bushehr named lack of visual richness and aesthetic elements and aspects of the beach. Space walk as one of the most important bases of human social life, played a key role in strengthening the social interaction and promote a sense of belonging and attachment to the city and citizens play. This study is based on descriptive analytical method. Using a questionnaire among 420 people, both male and aged 15 to 65 years of age and weight groups and social classes for the random sample was taken after completing the questionnaires, the 380 questionnaires the full value of information were selected and data were analyzed through spss software. After the data is collected through a questionnaire, the relationships between the variables of the study through descriptive statistics (frequency tables, charts, etc.) and inferential statistics (Spearman correlation coefficient) is discussed. The findings show that between performing arts and visual aesthetic upgrades walk the coastal city of Bushehr there is a significant positive relationship, so that 93/6% of performing arts in the coastal city of Bushehr walk to increase the visual quality and have evaluated aesthetic of moderate to very high. The analysis done public art to enhance the visual and aesthetic have helped coastal walk and thus promote social activities and trends in the use of these spaces will cause.

otifs differences and similarities indicate artistic and historical characteristics of different art schools. Special principles had been employed for artistic works at each historical era which indicate the art school qualities. Wall painting widely boomed, in Isfahan School, due to necessity of palaces, public and private monuments arrangement. Hence wall painting changed to an indispensable part of architecture.
It sould be considered that Aligapoo, Chehel Sotoon and Hasht Behesht were constructed at the same historical era. Present study tries to examine arabesque designs of these three palaces to play a role in clarifying and deepening theoretical issues related to Isfahan School. According to what was mentioned earlier using comparative-analytical research method, present investigation tries to divide and compare arabesque motifs according to this motif development and special characteristics in all three palaces. Moreover present investigation tries to answer the question that: do identified arabesques in these three palaces inscribed in the same form. And in what palace they have been formed in exclusive form and what changes have occurred to the nature of these motifs and What was the influences of time on the designs?
Results obtained from Field researches, and their analysis from design, color and internal construction of arabesques analysis indicate that, the existence of such motifs has been diminished in Aligapoo, Chehel Sotoon and Hasht Behesht palaces, respectively and the more we go away from start date of this school the less arabesque motifs have been used by artists, tending toward Khatayi designs. To replace the span and abundance and diversity of the arabesque design in the House Alighapoo well- known and rarely seen in heaven, Hasht Behesht palace.

Graphic designers always insist on using the visual impacts in order to attract attention and create a lasting impression on the minds of their audience.So to pursuit these aims, various methods are used, especially in the field of advertising that irony is one of the subsets of styles including surrealism. This study study, is relying on the ideas of philosophers and theorists in this field, about the effectiveness of humor images in the mind and the unconscious. It is proved and established that there is close relationship with the audience and ironic Pictures in to make the necessary traction, which in turn leads to the feelings that finally attracts the attention of the viewer and they get the message. With features such as humor funny, exhilarating being released latent energy and create fun and relaxation in the audience and the audience creates common sense.
With features such as creating a sense of superiority, the fact familiarize the audience of the advertisement. the artist uses irony expressed by paradox, hyperbole, displacement, metaphor and personification, attention and happy to be in the audience. This type of advertising has changed the attitude and created positive emotions Not only in the audience's interest to promote the But also in the interest for the product or services for their severity.
This study is, using descriptive and analytical methods and practices for library and field data collection. To provide characterization of irony and techniques used to present this concept in advertising, the popularity and success of such advertising and a questionnaire is used to investigate the case.
Ironic advertisings connect more with the audience but its usefulness is related to how directly is the message converted and also how the audience trust Positive Publicity.

The study and search about rug in the contemporary art is very important. The styles of different arts in recent years create vast changes in arts; And the rug as an artistic industry is not an expeception. In this study the different roles of rug in the contemporary art of Iran and other parts of world is studied in order to reply this question that what effects have the contemporary changes on the role of the rugs and carpets. And weather these effects influenced or arise the new usage of rugs. Therefor the main idea of this article is to reconsider the function and impact of rugs in the current era. The research method is descriptive-analytic and the data used are obtained by documentry methods. This research points out that the rug as an artistic industry never losts its function and positon which revolves physical and moral needs; But due to changes and mental exaltation contemporary artists have explicite look on some other quanlities to keep hidden values of rugs. In the other side it should be remembered that contemporary artists are habited to place the rug as the maine concept of contemporary art works and in most cases this concept is not to remember this industry as an art; because in most cases the concept of conteporary art works is not relevant to the artistical or aestical concepts relevent to the rug.

Today, the problem of pollution in cities is one of the most important issues in urban areas where urban transport plays a significant role. In this research, an attempt has made to analyze the impact of various types of transport pollution on humans with a documentary- analytical approach, and to provide solutions to reduce and eliminate these effects. The proposed methods are designed in such a way that each one should be measured and implemented according to the environmental, cultural, historical, political, economic and social factors of different cities, and then the emphasis of this article is on the subject to control and improve the contaminating factors. Transportation system should use different combinations of these offered methods. Transport planning tries to be more consistent with sustainable development indicators. This adaptation takes place when it comes to reduce the environmental impact.
In this paper, analytical documents are collected based on documentary method. The purpose of this article is to present the social, economic, and environmental impacts of transportation, as well as the transport concept in line with the objectives of sustainable development and the relationship between transportation systems and its environmental effects, so it provides logical and usable solutions in the cities. Each solution will be implemented according to the infrastructure of each city and its population.